3 Proven Ways To Build Engagement and Long-Term Relationships
Relationships are the foundation of a meaningful and successful life and business.
According to a Salesforce Research survey, ‘80% of customers now consider the experience a company provides to be as important as its products and services’. This statistic alone highlights the importance of why business owners must make engagement and building long-term relationships a priority.
Here are three proven ways to help you build engagement and long-term relationships that support you and your service-based business.
Personalised communication
Personalised and tailored communication is essential. Your clients must be at the forefront of all your communication. It shows you genuinely care about them, their business and their success.
Your clients will have different communication needs and preferences and this will evolve.
Make personalised communication a priority. Be open, curious and ask questions.
How do your clients like to communicate?
How do your clients like to receive information?
What communication channels do they use, how and when do they use them?
What is their style of communication?
Get to the heart of how, when and why your clients communicate because the more personalised your communication, the more engagement you will build, the deeper the relationships and the more impact you will make.
Proactive communication
Be proactive in how you communicate with your clients. Do not wait for things to happen and then communicate them. Anticipate the needs of your target audience and address potential issues and challenges before they arise. Regularly check in with your clients, follow up with them, ask for their feedback and show you care about them and their business.
Being open, honest, authentic, transparent and proactive in all your communication builds trust and confidence and demonstrates your commitment and dedication to your clients.
Value-driven communication
Lead with value. It is safe to say we have both been on the other end of a conversation with a salesperson or business owner, telling us to buy their service without communicating the value. Did you leave the conversation confused? Did you buy from them?
Consumers are cautious. One of the first things they want to know is how your service will help them. Value-driven communication highlighting the problems you solve and how your service can support them is essential. For example value-driven communication can include testimonials, case studies and success stories.
Value-driven communication doesn’t only apply to marketing and sales conversations. In every client conversation, put your client first and lead with value.
Personalised, proactive and value-driven communication will help you optimise engagement and build meaningful relationships.