The Personal Branding Mindset Shift For Coaches, Consultants and Creatives
As a coach, consultant, creative, online expert or service provider you’ve no doubt heard many times before that if you want to stand out you must show up everywhere (online and offline).
On the surface, this sounds good. The more you put yourself out there the more people will notice you and of course you’ll build your profile, presence and business.
The problem is that if you’re trying to do all the things and be everywhere to increase your visibility and build your personal brand it can drain your energy and waste your time, resources and money.
As a service-based entrepreneur or business owner, this is a powerful personal branding mindset shift that will support you in making the impact that you and I both know you are here to make.
If you’re trying to do it all to build your personal brand, burnout is inevitable, but burnout is not the only problem.
If you’re stretched too thin trying to do everything:
You won’t have the capacity to show up fully in every moment and for every opportunity.
You don’t connect deeply with your audience.
You will dilute your message.
You can damage your brand.
Your creativity will suffer.
Your content may feel disjointed and confusing if you have lots of different messages.
Your results may not be what you set out to achieve.
Being everywhere and doing all the things is not the best way to build a compelling personal brand.
Today, I invite you to focus on creating aligned visibility, which is intentional, focused and streamlined.
If you’d like to build your personal brand in an aligned way, join me for the Aligned Visibility Masterclass.